Luxury lies in the eyes of the beholder
“We’re a luxury brand.” When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of...
View ArticleWhen giving feedback feels like playing with fire!
Have you ever experienced a situation where your brain is all clogged up with obvious feedback you must share as a customer, but your heart won’t let you do it the way you imagined? Imagine that you...
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